The Something Store has a simple premise: you give them $10, they send you something. Thing is, you don’t get to choose what. They just randomly select something from all of the somethings that they happen to have on hand, and send it to you.
Woah.
For most of the time that I worked for StudentUniverse, the company’s offices were in Watertown, MA, in the Arsenal on the Charles complex. Prior to my working there, the space was shared with a (now-defunct) company called ThingWorld, which employed ThingMakers to make Things. (Apparently these Things were multimedia things for the internet, I guess). I consider ThingWorld notable both as a shining example of how easy it was to get funding for an internet business in the late 90′s, and for having set a new standard in vagueness in corporate branding. That said, The Something Store may well have topped them.